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Ivan Teplov explains what makes the Roblox video game ecosystem unique

February 16, 2026

Ivan Teplov: It makes no sense to make a direct copy of the Roblox video game.

Ivan Teplov explains what makes the Roblox video game ecosystem unique

He replied that today, first of all, it is a metaverse, where brands and companies actually interact with players in virtual space. Roblox is already too complex a project to simply replicate.

The Public Chamber of the Russian Federation called for the creation of a domestic analogue of the hit game Roblox. The head of the metaverse development company, Ivan Teplov, said that Roblox is no longer a game but a metaverse, where players interact with each other not in the form of several characters, but in their avatars.

Roblox is a sandbox, that is, a platform in which users can create something themselves. Brands take advantage of this: they won't spend a lot of money to create their own mini-game in Roblox, but it will effectively attract a children's audience,” Teplov said.

In a conversation with Vechernyaya Moscow, he noted that Roblox is such a complex video game sandbox that creating a copy from scratch that is not inferior to the original is almost impossible, since the copied object will not stand still. The expert believes that if we undertake the development of a similar work, it must be something original, although belonging to the same genre.

After the recent block of Roblox in Russia, there have been rumors about a ban on The Sims.

After Roblox was blocked in the Russian Federation, many teenagers said that they now want to leave the country.

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