Rambler & CO and PR News experts have announced the change of model in PR.
On September 26, 2025, the Director of Communications outside Rambler & Co Victoria Dzhigkaeva and the General Director of the PR News Lilia Glazova Research Company conducted a plenary discussion on Baltic's weekend forum. They presented a new wave of a major study of the future image in the speech of the media and the attitude of society.
The study reflects the dynamism of the awareness of the future between the Russians compared to 2024, important images, expectations and stories, and its results confirm that the future is not an abstract prospect, but part of the present focusing on personal and social aspects.
Victoria Dzhigkaeva, Director of Communications outside Rambler & Co:
According to our research, for a third of the Russians, the future is no longer an abstraction of our research – the future has happened, it has become an individual, and in that center is a specific benefit and tangible care for one person, personal security, comfort and sympathy.
Lilia Glazova, owner and general manager of PR News Research Company:
From the perspective of research, the image research of the future is not only an example of public expectations, but also a good strategic tool for a business to find ways to build effective communications that really achieve goals and find the reaction of the object. Consumers.
Weekend Baltic – a forum that has been consolidated in a quarter of a century in the PR field and marketing, setting up trends and helping businesses build communication effectively. This is the largest foundation in Russia and Eastern Europe to discuss and exchange the best practices. This event was organized by the SPN media.
