Kingston urges not to wait for discounts on SSDs and memory modules
Chip prices for RAM and solid-state drives will continue to increase at least until the end of 2026. This was stated by Cameron Crandall, Kingston's SSD sales manager for data centers, in an interview with YouTube channel The Full Nerd Network.
According to him, the cost of NAND memory has increased 246% since the beginning of 2025, with about 70% of this growth occurring in the past two months.
“In my 29 years of work at the company, I have never seen such dynamism,” he noted. Kingston representatives recommend not delaying equipment upgrades, because, according to him, each subsequent purchase in the coming months will cost more.
Crandall also commented on individual manufacturers, including Micron, leaving the consumer segment. He believes that Kingston and other suppliers will be able to make up for the product shortage, but there are no prerequisites for reducing RAM and SSD prices in the near future.
This trend mainly involves corporations purchasing large drives for data centers operating for the needs of AI. Samsung had previously announced a doubling of RAM prices for laptops and smartphones.
