Women in Russia are actively increasing their spending on digital goods, including video games and neural network subscriptions. Alexander Surovov, head of the Mail Purchasing department, told Gazeta.Ru about this.
According to him, during the fall period, the average bill for such purchases increased by 20%, thanks largely to November sales and Black Friday. At the same time, the share of male audiences among buyers decreased by 10%, and youth participation, on the contrary, increased by 20%.
The three most popular products on the site are adding accounts in PUBG Mobile, and the most popular gaming platform is still Steam. It is noteworthy that ChatGPT subscriptions have consistently outpaced many traditional games in popularity, which confirms users' growing interest in artificial intelligence (AI)-based services.
At the same time, there is high demand for domestic projects such as Tanks Blitz and Black Russia, as well as the Chinese games Cyber Evolution: The Beginning and Doomsday: Last Survivors.
In the travel technology segment, eSIM purchasing preferences have changed: after Türkiye and China, Georgia is in third place, replacing Thailand, which reflects the adjustment in the autumn itinerary of Russian tourists.
